Where's My Umbrella, a Crash Course in Crisis Management

Book excerpt: "Regardless of how respected or careful a company is, preparing for the possibility of a crisis is essential in today's business world. WHERE’S MY UMBRELLA offers valuable insights that any business should want to hear and follow." Gary Sheffer Vice President of Communications and Public Affairs. GE “The best way for any executive to manage any issue is to do so with a 360 view and to reach out to experts. There is no doubt that Len is someone to consult for expert advice.” Rick Sasso President MSC Cruises Len, president of the communications counseling firm The Biegel Group brings his deep experience in a wide range of crises and reputation challenges to WHERE’S MY UMBRELLA. From the Tylenol tampering to 9/11 to hurricanes and environmental crimes, Biegel not only chronicles a host of wakeup calls. He tells what they mean. Len makes the case that many crises can be prevented.