World Shopfront Design

Book excerpt: Nowadays, as economy develops rapidly, the shopfront design is becoming one of the most important ways to express commercial cultures. Unique style designs and abundant collocations of colours of these shopfronts not only reflect the enterprise culture, but add vitality to the city. The book concludes universal principles for shopfront design, which are exemplified with shopfront projects following each guideline. A variety of shopfronts are gathered from different countries throughout the world, including boutiques, luggage shops, jewellery shops, optical and watch shops, cosmetics shops, restaurants, wine bars and caf�s. Comprehensively, this book, with its novel design concepts and abundant exemplary practices, provides designers with a good platform for study and reference.