Xbox Revisited

Book excerpt: “An entertaining and refreshingly honest . . . exploration of business strategy, personal growth, and civic responsibility” by a former Microsoft executive (Publishers Weekly). From Microsoft’s former Chief Xbox Officer, Robbie Bach, comes a unique book that provides a simple yet robust framework that can be used to tackle almost any problem. In Xbox Revisited: A Game Plan for Corporate and Civic Renewal, Bach takes business, non-profit, and community-engaged readers on the Xbox journey—a triumphant and personal saga from garage-shop beginnings to business success. Using the 3P Framework of Purpose, Principles, and Priorities developed by the Xbox team, Bach describes the process used to revitalize a beleaguered business and then applies those lessons to our most difficult community issues and the challenges of a nation at a crossroads. Bach is turning his strategic and leadership skills to a new opportunity: helping individuals and organizations drive transformational change in business and civic institutions. The book is packed with common sense thinking and a strategic framework that can set change in motion at every level of community life. Xbox Revisited is a wake-up call, a challenge to every citizen to become a “civic engineer” addressing the issues we face in our communities and across our country. “A highly effective, common-sense strategy to address difficult business and community issues . . . Seen through the lens of the creation of the Xbox, the story he tells from personal experience is both engaging and inspirational.” —Jeff Raikes, co-founder, Raikes Foundation, former CEO, Bill & Melinda Gates Foundation and president, Microsoft Business Division