Younkers

Book excerpt: When shoppers went to Younkers, they experienced something magical. Celebrities signed autographs, chefs gave cooking demonstrations and Miss Universe discussed the latest styles in swimwear. The flagship store, a showplace in the heart of downtown Des Moines, boasted dazzling selling spaces equipped with the first escalator and air conditioner in the state. The Tea Room established a legendary reputation for its food, fashion shows and Theater Nights. A great place to work, it gave thousands of teens their first paychecks and afforded hundreds of associates a lifelong career. Join Vicki Ingham for Younkers' journey to become one of the most important department store chains in the Midwest.