A Dictionary of Marketing

Download or Read eBook A Dictionary of Marketing PDF written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle.
A Dictionary of Marketing
Author :
Publisher : Oxford University Press, USA
Total Pages : 450
Release :
ISBN-10 : 9780199590230
ISBN-13 : 0199590230
Rating : 4/5 (30 Downloads)
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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.


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