Profitability is not a stand-alone aspect of a business organization. It is inextricably linked with Costs. But Profits and costs requires a facilitating cultur

Sit back and reflect on every day stories from organizations on cost-based downsizing. All have reasons; reducing bench strength or poor performers, rationalizi

The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstra

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with co

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This te