A Smile in the Mind - Revised and Expanded Edition

Download or Read eBook A Smile in the Mind - Revised and Expanded Edition PDF written by Beryl McAlhone and published by Phaidon Press. This book was released on 2016-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle.
A Smile in the Mind - Revised and Expanded Edition
Author :
Publisher : Phaidon Press
Total Pages : 0
Release :
ISBN-10 : 071486935X
ISBN-13 : 9780714869353
Rating : 4/5 (5X Downloads)

Book Synopsis A Smile in the Mind - Revised and Expanded Edition by : Beryl McAlhone

Book excerpt: Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design – a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world’s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today’s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.


A Smile in the Mind - Revised and Expanded Edition Related Books

A Smile in the Mind - Revised and Expanded Edition
Language: en
Pages: 0
Authors: Beryl McAlhone
Categories: Design
Type: BOOK - Published: 2016-03-07 - Publisher: Phaidon Press

DOWNLOAD EBOOK

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published
A Whole New Mind
Language: en
Pages: 305
Authors: Daniel H. Pink
Categories: Psychology
Type: BOOK - Published: 2006-03-07 - Publisher: Penguin

DOWNLOAD EBOOK

New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future b
The Mind's Eye
Language: en
Pages: 261
Authors: Oliver Sacks
Categories: Psychology
Type: BOOK - Published: 2010-10-26 - Publisher: Vintage

DOWNLOAD EBOOK

NATIONAL BESTSELLER • From “the poet laureate of medicine" (The New York Times) and the author of the classic The Man Who Mistook his Wife for a Hat comes a
Black Theatre USA Revised and Expanded Edition, Vol. 1
Language: en
Pages: 436
Authors: James V. Hatch
Categories: Drama
Type: BOOK - Published: 1996-03 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

A collection of 51 plays that features previously unpublished works, contemporary plays by women, and the modern classics.
Salvation with a Smile
Language: en
Pages: 320
Authors: Phillip Luke Sinitiere
Categories: Religion
Type: BOOK - Published: 2015-11-13 - Publisher: NYU Press

DOWNLOAD EBOOK

Joel Osteen, the smiling preacher, has quickly emerged as one of the most recognizable Protestant leaders in the country. His megachurch, the Houston based Lake