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Aaker on Branding
Language: en
Pages: 219
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six
Brand Portfolio Strategy
Language: en
Pages: 368
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2020-03-24 - Publisher: Free Press

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In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const
Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Owning Game-Changing Subcategories
Language: en
Pages: 234
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2020-02-04 - Publisher: Morgan James Publishing

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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digit
Building Strong Brands
Language: en
Pages: 365
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA