Adoption and Implementation of AI in Customer Relationship Management

Download or Read eBook Adoption and Implementation of AI in Customer Relationship Management PDF written by Surabhi Singh and published by Business Science Reference. This book was released on 2021 with total page 325 pages. Available in PDF, EPUB and Kindle.
Adoption and Implementation of AI in Customer Relationship Management
Author :
Publisher : Business Science Reference
Total Pages : 325
Release :
ISBN-10 : 1799879607
ISBN-13 : 9781799879602
Rating : 4/5 (07 Downloads)

Book Synopsis Adoption and Implementation of AI in Customer Relationship Management by : Surabhi Singh

Book excerpt: "The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--


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This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoy