Advertising Campaign Design
Download or Read eBook Advertising Campaign Design PDF written by Robyn Blakeman and published by Routledge. This book was released on 2011-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle.
| Author | : Robyn Blakeman |
| Publisher | : Routledge |
| Total Pages | : 257 |
| Release | : 2011-08-15 |
| ISBN-10 | : 9781317477686 |
| ISBN-13 | : 1317477685 |
| Rating | : 4/5 (86 Downloads) |
Book Synopsis Advertising Campaign Design by : Robyn Blakeman
Book excerpt: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
