Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Download or Read eBook Advertising, Promotion, and Other Aspects of Integrated Marketing Communications PDF written by Terence Shimp and published by Cengage Learning. This book was released on 2006-01-20 with total page 656 pages. Available in PDF, EPUB and Kindle.
| Author | : Terence Shimp |
| Publisher | : Cengage Learning |
| Total Pages | : 656 |
| Release | : 2006-01-20 |
| ISBN-10 | : 0324321430 |
| ISBN-13 | : 9780324321432 |
| Rating | : 4/5 (30 Downloads) |
Book Synopsis Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by : Terence Shimp
Book excerpt: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
