Analyzing the Marvel Universe

Book excerpt: Marvel, like other media "universes," is a collection of highly profitable and audience-satisfying products that exist not only as individual items of popular culture but coalesce to form a unique and all-encompassing identity. Within media studies, elements of popular culture once dismissed as low-brow entertainment are now studied with the seriousness that has always been afforded classics like Shakespeare's plays and ancient myth. Indeed, DC and Marvel might be thought of as competing myth systems. This book is a collection of diverse essays covering all aspects of the Marvel Universe, from in-print graphic novels to film and television variations. Contributors present in-depth, original and inclusive interpretations of numerous individual elements of Marvel, including analysis of key characters, themes and aesthetic elements. They also offer a vision of the essential "meaning" of Marvel, including aspects that set it apart from the DC Universe and other media. Individual readings apply feminist, ethnic, and queer theory, among others, and deal with the lesser known aspects of Marvel's offerings in order to provide the definitive collection on this subject. Beginning with an introduction by the editor that provides a complete overview of the Marvel canon, this book offers the broadest and most in-depth collection on the subject to date.