Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research d