"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance

The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attra

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried a

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge

While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers a