Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour

Applying his observations on economic history and the development and impact of global marketing, Anholt presents in this book a cogent plan for developing nati

"Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid