This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built

Fox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where existing explanations of

Buried in many people and operating largely outside the realm of conscious thought are forces inclining us toward liberal or conservative political convictions.

Before Donald Trump successfully mobilized millions of blue collar Americans with his campaign to reclaim America, Rick Santorum was trying to convince his fell