Build the Fort

Book excerpt: In Build the Fort, Heivly breaks down his personal fort-building experiences and uses them as an analogy to his journey as co-founder of MapQuest as well as The Startup Factory (a seed-stage investor & mentorship program).Build the Fort outlines five basic elements that are common to both fort-building and startups:* Socializing Your Idea without fear or inhibition,* Identifying and Marshaling the People You Trust, * Gathering the Minimal Resources Closest To You, * Acting on the Smallest and Simplest of the Idea, and* Build the Fort.Whether you are 16 or 60, Build The Fort will provide the reader a better understanding of the earliest micro-steps of starting your own business by overlaying Chris's 30 years of experiences in startups, investments, big-company intrapreneurship and community development.