Building Consumer-brand Relationship in Luxury Brand Management

Download or Read eBook Building Consumer-brand Relationship in Luxury Brand Management PDF written by Paula Cristina Lopes Rodrigues and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle.
Building Consumer-brand Relationship in Luxury Brand Management
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ISBN-10 : 179985244X
ISBN-13 : 9781799852445
Rating : 4/5 (4X Downloads)
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Book Synopsis Building Consumer-brand Relationship in Luxury Brand Management by : Paula Cristina Lopes Rodrigues

Book excerpt: "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--


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