Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to dev

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally

Provides stated preference data collection methods, discrete choice models, and statistical analysis tools that can be used to forecast demand and assess welfar

by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and re