This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either

In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers

This third volume in the New Horizons in Managerial and Organizational Cognition series comprises a collection of contributions that reflect the multiple emergi

The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. C

Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this re