Color Language and Color Categorization

Book excerpt: This volume represents a unique collection of chapters on the way in which color is categorized and named in a number of languages. Although color research has been a topic of focus for researchers for decades, the contributions here show that many aspects of color language and categorization are as yet unexplored, and that current theories and methodologies which investigate color language are still evolving. Some core questions addressed here include: How is color conceptualized through language? What kind of linguistic tools do languages use to describe color? Which factors tend to bias color language? What methodologies could be used to understand human color categorization and language better? How do color vocabularies evolve? How does context impact the color cognition? The chapters collected here adopt different theoretical and methodological approaches in describing new empirical research on how the concept of color is represented in a variety of different languages. Researchers in linguistics, psychology, and cognitive science present a set of new explorations and challenges in the area of color language. The book promotes several methodological and disciplinary dimensions to color studies. The color category is given an in-depth and broad-based examination, so a reader interested in color conceptualization for itself will be able to form a solid vision of the subject.