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The Commercial Appropriation of Personality
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Authors: Huw Beverley-Smith
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Type: BOOK - Published: 2002-08-15 - Publisher: Cambridge University Press

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Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Su
Commercial Exploitation of Personality
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Pages: 212
Authors: Samuel Kaihura Murumba
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The Commercial Appropriation of Fame
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9.1 A Pragmatic Cultural Framework for Legal Analysis -- 9.2 Concluding Remarks -- Bibliography -- Index
The Right to Privacy
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Reproduction of the original: The Right to Privacy by Samuel D. Warren, Louis D. Brandeis
The Right of Publicity
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Authors: Jennifer Rothman
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Who controls how one’s identity is used by others? This legal question, centuries old, demands greater scrutiny in the Internet age. Jennifer Rothman uses the