Competitive Social Media Marketing Strategies

Download or Read eBook Competitive Social Media Marketing Strategies PDF written by Gordon Bowen and published by Business Science Reference. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle.
Competitive Social Media Marketing Strategies
Author :
Publisher : Business Science Reference
Total Pages : 0
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ISBN-10 : 1466697768
ISBN-13 : 9781466697768
Rating : 4/5 (68 Downloads)

Book Synopsis Competitive Social Media Marketing Strategies by : Gordon Bowen

Book excerpt: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--


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It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current