Consumer Behavior and Marketing Action
Download or Read eBook Consumer Behavior and Marketing Action PDF written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle.
| Author | : Henry Assael |
| Publisher | : South Western Educational Publishing |
| Total Pages | : 824 |
| Release | : 1995 |
| ISBN-10 | : PSU:000025878363 |
| ISBN-13 | : |
| Rating | : 4/5 (63 Downloads) |
Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael
Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
