Consumer Behaviour (RLE Consumer Behaviour)
Download or Read eBook Consumer Behaviour (RLE Consumer Behaviour) PDF written by Gordon Foxall and published by Routledge. This book was released on 2014-12-05 with total page 210 pages. Available in PDF, EPUB and Kindle.
| Author | : Gordon Foxall |
| Publisher | : Routledge |
| Total Pages | : 210 |
| Release | : 2014-12-05 |
| ISBN-10 | : 9781317565918 |
| ISBN-13 | : 1317565916 |
| Rating | : 4/5 (18 Downloads) |
Book Synopsis Consumer Behaviour (RLE Consumer Behaviour) by : Gordon Foxall
Book excerpt: This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
