In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the pe

Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing through original chapters from a range of the world's lead

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With cont

Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard