Counterintuitive Investing

Book excerpt: Counterintuitive Investing is a unique book which combines cutting-edge academic investment research with street-smart ideas to improve investment performance. The book's central thesis is supported by results from a major academic research project that reveals the substantial upside potential from a counterintuitive investment program. (Counterintuitive refers to doing the opposite of what is considered "normal or typical"; it implies investors who march to a different drummer).The power of the book comes from its foundation, which is based on an academic research project conducted at Northeastern University by Harlan Platt. To that end, the author compiled an extensive and systematic data set of stock trades, which were thoroughly tested using rigorous statistical tools. The book shares these important results with the reader while keeping the presentation readable and more practical.