Creative Strategy in Advertising
Download or Read eBook Creative Strategy in Advertising PDF written by Bonnie L. Drewniany and published by Wadsworth Publishing Company. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Bonnie L. Drewniany |
| Publisher | : Wadsworth Publishing Company |
| Total Pages | : 0 |
| Release | : 2008 |
| ISBN-10 | : 0495096202 |
| ISBN-13 | : 9780495096207 |
| Rating | : 4/5 (02 Downloads) |
Book Synopsis Creative Strategy in Advertising by : Bonnie L. Drewniany
Book excerpt: Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
