Cult of Analytics

Download or Read eBook Cult of Analytics PDF written by Steve Jackson and published by Routledge. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle.
Cult of Analytics
Author :
Publisher : Routledge
Total Pages : 276
Release :
ISBN-10 : 9781856176118
ISBN-13 : 1856176118
Rating : 4/5 (18 Downloads)

Book Synopsis Cult of Analytics by : Steve Jackson

Book excerpt: 'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.


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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.