This book challenges the universal applicability of strategic management concepts. It argues that it is necessary to pay attention to contextual facets of the e

This unique book is positioned at the crossroads of strategic management and international business. Based on an in-depth literature review, the author empirica

CEO surveys indicate two-thirds of organizations fail to sustain improvements, likely because behaviors do not change, the methodology reveled in this book succ

This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management.

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.