Culture Sensitive Design

Book excerpt: Our globalising world, with interconnected societies and worldwide cooperation, with migration and ever-increasing digitisation brings together a complexity of cultural groups that need to live together. Consequently, it confronts designers with the challenge of facing cultural diversity in design. This book offers a detailed overview of both theory and practical methods to become culture sensitive in the 21st century design culture. Richly illustrated by anecdotes, examples and cases, this book motivates design students, practitioners and educators to reflect on their own cultural backgrounds, learn ore abou tthe theories around cultures and at the same time to stimulate them to put insights into practice. Culture Sensitive Designhelps not only to avoid mismatches between intended users and designs, but also to avoid mistakes that make our designs unacceptable for some groups of people. It is also needed to open up the design space, creating a great source of new and better solutions.