Deceptive Discourse in Advertising
Download or Read eBook Deceptive Discourse in Advertising PDF written by Stephanie Helmer and published by GRIN Verlag. This book was released on 2005-07-10 with total page 23 pages. Available in PDF, EPUB and Kindle.
| Author | : Stephanie Helmer |
| Publisher | : GRIN Verlag |
| Total Pages | : 23 |
| Release | : 2005-07-10 |
| ISBN-10 | : 9783638394901 |
| ISBN-13 | : 3638394905 |
| Rating | : 4/5 (01 Downloads) |
Book Synopsis Deceptive Discourse in Advertising by : Stephanie Helmer
Book excerpt: Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut für Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
