Defending Your Brand
Download or Read eBook Defending Your Brand PDF written by T. Calkins and published by Springer. This book was released on 2017-06-30 with total page 294 pages. Available in PDF, EPUB and Kindle.
| Author | : T. Calkins |
| Publisher | : Springer |
| Total Pages | : 294 |
| Release | : 2017-06-30 |
| ISBN-10 | : 9781137511867 |
| ISBN-13 | : 1137511869 |
| Rating | : 4/5 (67 Downloads) |
Book Synopsis Defending Your Brand by : T. Calkins
Book excerpt: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
