Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so

"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which i

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel

This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society