Digital Strategies in the Pharmaceutical Industry
Download or Read eBook Digital Strategies in the Pharmaceutical Industry PDF written by L. Lerer and published by Springer. This book was released on 2003-01-24 with total page 256 pages. Available in PDF, EPUB and Kindle.
| Author | : L. Lerer |
| Publisher | : Springer |
| Total Pages | : 256 |
| Release | : 2003-01-24 |
| ISBN-10 | : 9780230598799 |
| ISBN-13 | : 023059879X |
| Rating | : 4/5 (99 Downloads) |
Book Synopsis Digital Strategies in the Pharmaceutical Industry by : L. Lerer
Book excerpt: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
