Handbook on Electronic Commerce
Download or Read eBook Handbook on Electronic Commerce PDF written by Michael Shaw and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 714 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael Shaw |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 714 |
| Release | : 2012-12-06 |
| ISBN-10 | : 9783642583278 |
| ISBN-13 | : 364258327X |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis Handbook on Electronic Commerce by : Michael Shaw
Book excerpt: The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
