Global Business

Book excerpt: The GLOBAL BUSINESS: An Economic, Social, and Environmental Perspective is the 2nd edition of the book titled “Foundations of International Business” published by Information Age Publishing, Inc. in 2015. We have approached the 2nd edition from a forward looking perspective by incorporating economic, social, and environmental issues, which have strong links to stakeholders and are guided by the Triple Bottom-Line (TBL) concept. A TBL approach emphasizes the importance of Profit, People, and Planet, or PPP. The Triple Bottom Line concept is highlighted throughout each chapter. Successful Multinational Enterprises (MNEs) are increasingly linking the company’s profit maximization goal (the economic or Profit maximization components) to the social well-being of the community and corporate social responsibility initiatives of the firm (the social or People components), as well as the environmental consideration of scarce resources, climate change and sustainability (the environmental or Planet component). This approach enables readers to assess global business opportunities and risks in a comprehensive and integral manner. We also have made important modifications in terms of content organization of this book, as described below.