Ethical Practice of Social Media in Public Relations
Download or Read eBook Ethical Practice of Social Media in Public Relations PDF written by Marcia W. DiStaso and published by Routledge Research in Public R. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : Marcia W. DiStaso |
Publisher | : Routledge Research in Public R |
Total Pages | : 0 |
Release | : 2014 |
ISBN-10 | : 0415727537 |
ISBN-13 | : 9780415727532 |
Rating | : 4/5 (37 Downloads) |
Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso
Book excerpt: Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.