The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key f

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with

The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between E