Every Gift Matters

Book excerpt: Charitable giving is on the rise in America. Despite the lingering effects of the economic downturn, Americans continue to give generously of their time, talent, and money – more than $335 billion in 2013, a 4.4% increase from 2011. What’s more, the bulk of that charitable giving – 72% – came not from large foundations or corporations, but from individuals making small gifts. For those with passion for a cause and a generous spirit, it’s vitally important that they leverage their gift in the right way in order to have the greatest impact possible. In her first book EVERY GIFT MATTERS (Greenleaf; May 2015), Carrie Morgridge shares inspiring stories of powerful gifts in action showing readers how to turn the act of giving into a vehicle for positive change. Drawing on 15 years of experience supporting causes that align with her passions through gifts, Morgridge demonstrates how a smart strategy, high expectations, a deep network, and hands-on personal involvement will ensure that one’s gift is compounded over time to have the biggest impact possible. “Each person and every gift can make a difference,” writes Morgridge. “Whoever you are, no matter how much or how little you have, your gift matters. The smallest, seemingly unimportant, donation can transform a life. And the best news is that giving transforms two lives: the one who receives and the one who gives.” Through her role as Vice President of The Morgridge Family Foundation, Morgridge has learned what works – and what doesn’t – when it comes to giving. She argues that in order to ensure meaningful and lasting change, a gift must be more than simply a grant of money. The giver must assess whether the program is the right fit, work hand-in-hand with the key leaders on strategy, develop a plan for making the endeavor sustainable, and ensure that their gift can be leveraged to have a bigger impact on the community. By sharing real-life stories of how this hands-on approach to giving has transformed lives – including her own – Morgridge inspires others to believe that they can also make a difference in their community, no matter the size of their gift.