Everyday People Save the Planet and So Can You

Book excerpt: Everyday People Save the Planet and So Can You: A Qualitative Examination of Green Lifestyles in Lowcountry South Carolina examines three interview studies, conducted over the last two decades, with green parents, choice utility bike commuters, and necessity utility bike commuters. This book draws on qualitative analyses of the data and literature (social practice, social innovation, embodiment, and attention economy research/theory) to ask and answer the question of how advocates and policy makers can enable pro-environmental behavior in people’s everyday lives. Deborah McCarthy Auriffeille begins by focusing on the particularities of living green in Lowcountry South Carolina, a region that is both highly conservative and conservationist. She then examines the pathways to, challenges of, and meanings/motivations that practitioners told about green living. Finally, she draws on analyses of respondents’ narratives and interdisciplinary theory to make policy recommendations and suggestions for future social science research directions.