Festival and Events Management
Download or Read eBook Festival and Events Management PDF written by Ian Yeoman and published by Routledge. This book was released on 2012-06-14 with total page 431 pages. Available in PDF, EPUB and Kindle.
| Author | : Ian Yeoman |
| Publisher | : Routledge |
| Total Pages | : 431 |
| Release | : 2012-06-14 |
| ISBN-10 | : 9781136403460 |
| ISBN-13 | : 1136403469 |
| Rating | : 4/5 (60 Downloads) |
Book Synopsis Festival and Events Management by : Ian Yeoman
Book excerpt: Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
