Global Brand Power
Download or Read eBook Global Brand Power PDF written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 132 pages. Available in PDF, EPUB and Kindle.
| Author | : Barbara E. Kahn |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 132 |
| Release | : 2013-03-05 |
| ISBN-10 | : 9781613631300 |
| ISBN-13 | : 1613631308 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis Global Brand Power by : Barbara E. Kahn
Book excerpt: Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
