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Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing
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This book re-examines management theory `after Globalization'. Combining key names and studies from across the world, it explores the local realities that resis
Language: en
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Type: BOOK - Published: 2012-07-04 - Publisher: Stanford University Press
Effective Human Resource Management is the Center for Effective Organizations' (CEO) sixth report of a fifteen-year study of HR management in today's organizati
Language: en
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