The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn ho

Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a bor

Essential reading for any U.S business looking to expand into foreign markets. Informative and entertaining – personal insight and experiences make this a mus

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the