"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,