Havana Street Style

Book excerpt: When it comes to fashion, few metropolitan areas are more synonymous with style than New York, London, Paris and Milan. But the couture capitals of tomorrow may be located in less likely locales. Addressing the interplay between the development of fashion centres across the world and their relationship to consumption and street style in both local and global contexts, the books in the Street Style series aim to record emerging fashion capitals and their relationship to the physical landscapes of the street. By examining how particular ecologies of fashion are connected to the formation of gender, class and generational identities, this series establishes a new methodology for recording and understanding identity and its connection to style. Havana Street Style is the first book that explores and reveals the relationship between culture, city and street fashion in Cuba’s capital. Matching visual ethnography with critical analysis, the book documents a unique street style few in the United States have yet experienced.