Heritage Marketing
Download or Read eBook Heritage Marketing PDF written by Shashi Misiura and published by Routledge. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle.
| Author | : Shashi Misiura |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2006 |
| ISBN-10 | : 9780750663182 |
| ISBN-13 | : 0750663189 |
| Rating | : 4/5 (82 Downloads) |
Book Synopsis Heritage Marketing by : Shashi Misiura
Book excerpt: This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
