Hiding Politics in Plain Sight
Download or Read eBook Hiding Politics in Plain Sight PDF written by Patricia Strach and published by Oxford University Press. This book was released on 2016 with total page 257 pages. Available in PDF, EPUB and Kindle.
| Author | : Patricia Strach |
| Publisher | : Oxford University Press |
| Total Pages | : 257 |
| Release | : 2016 |
| ISBN-10 | : 9780190606855 |
| ISBN-13 | : 0190606851 |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis Hiding Politics in Plain Sight by : Patricia Strach
Book excerpt: Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing, as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.
