Hollywood Aesthetic

Book excerpt: Hollywood makes the most widely successful pleasure-giving artworks the world has ever known. The industry operates under the assumption that pleasurable aesthetic experiences, among huge populations, translate into box office success. With that goal in mind, Hollywood has systematized the delivery of aesthetic pleasure, packaging and selling it on a massive scale. In Hollywood Aesthetic, Todd Berliner accounts for the chief attraction of Hollywood cinema worldwide: its entertainment value. The book examines films such as City Lights and Goodfellas that have earned aesthetic appreciation from both fans and critics. But it also studies some curious outliers, cult films, and celebrated Hollywood experiments, such as The Killing and Starship Troopers. And it demonstrates that even ordinary popular films, from Tarzan and His Mate to Rocky III, as well as action blockbusters, like Die Hard and The Dark Knight, offer aesthetic pleasure to mass audiences. Hollywood Aesthetic explains how Hollywood engages viewers by satisfying their aesthetic desires. Visit the companion website at www.oup.com/us/hollywoodaesthetic